Strategy launch signals new era of sector collaboration

Strategy launch signals new era of sector collaboration

In Wellington today, a new Māori media industry body, Te Pae Tawhiti, launched its vision for the Māori media sector.

The strategy, titled He Mahere Whakapuaki Reo (2018-2021) (Māori Media Strategy (2018-2021)), is a catalyst for change that provides the Māori media sector and funders such as Te Māngai Pāho with a clear future strategic direction says Te Pae Tawhiti Chair, independent producer Bailey Mackey (Ngāti Porou, Tūhoe, Rongowhakaata).

Developed by the wider sector and refined by an industry focused Māori media group (Te Pae Tawhiti), the strategy aligns with supporting the promotion and revitalisation of te reo Māori me ngā tikanga through the use of Māori media.

Most importantly, says Mackey, is that the collaborative approach shows the sector recognises the need to work collectively to ensure that scarce resources are wisely applied.

The strategy has four major areas of focus – audience, creation, accessibility and capacity.

Mackey says Māori media is a key factor in the revitalisation of te reo Māori but to have an impact all components must work together to engage with audiences who decide when and how they will consume their media.

“Technology is a disruptor and it is important to be in the same space as your consumers, he says.

“Research shows that Māori media consumption is shifting and we need to be more agile in our approach. We also need to reconnect with rangatahi as they are the future speakers of te reo Māori.”

He Mahere Whakapuaki Reo (2018-2021) (Māori Media Strategy (2018-2021)) provides a clear mandate and a new whole of sector based approach to creating and funding Māori media content.

Mackey says the new strategy focuses on revitalisation of te reo Māori, underpinned by quality, relevance and evidence.

“Now that this strategy has the support of all parties, the way is now open for new approaches and delivery mechanisms within the breadth of the Māori media sector.”

For further information contact please contact Yvette Waikari +64 22 455 9346

Notes – *Māori media – television, radio, music, digital and new media which produce and broadcast Māori language and culture content.

Te Pae Tawhiti is made up from representatives across the Māori media sector .

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