NZ On Air has released new research that spotlights how New Zealanders view ourselves – our perceptions of our culture and identity, and our relationship with local media.

The research, conducted by Research NZ, coincides with NZ On Air’s 30th birthday, and repeats key elements of research carried out in 1989/1990 for the newly formed funding agency. That research aimed to establish what mattered to New Zealanders, our identity and culture, and informed the agency’s foundation strategy.

Have a read and see how much has changed 30 years on.

The demographic, technological and media change in New Zealand has been profound. With the aim to “connect and reflect” Aotearoa, NZ On Air was interested to know if local media content is reflecting the more diverse New Zealand, and what local content New Zealanders are connecting with, amidst a tidal wave of international services and content.

Today’s release includes:
• Research NZ’s summary report
• A literature review looking at the past 30 years of change
• 2 Fact sheets, delving into particular focus areas – Younger People and Affinity Groups
• A discussion document from NZ On Air